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Youngest female self-made billionaire...here’s to Whitney Wolfe Herd.


You may be living under a rock if you’ve not read or heard about the incredible story of Whitney Wolfe Herd.


“At 31, Wolfe Herd is the youngest female CEO ever to lead a company to an IPO, according to Business Insider.

Whitney entered the tech world at only 22 and now at 31 has made history. She is a brilliant

marketer and entrepreneur who is committed to changing the landscape for women.

“Hopefully this will not be a rare headline,” said Wolfe Herd in an interview with Bloomberg Television, referring to the uniqueness of Bumble’s women-led management. “Hopefully this will be the norm. It’s the right thing to do, it’s a priority for us and it should be a priority for everyone else.”

In their findings Bloomberg revealed that of the 500 wealthiest people in the world, fewer than 5% are self-made women. This is without a doubt an opportunity for all female-led enterprises to showcase the talent and value that female leaders bring to the table.


Whitney’s vision and ability to execute inherently comes from her background in marketing. She has always talked about the great big vision of Bumble which is the core of their business. It is communicated across the entire business and they resiliently stick to its ethos in all their communications.


In a number of interviews and reports she has repeatedly said that she is confident that Bumble’s mission to stay in line with its core values is enough to help the business thrive. Their core values are: accountability, kindness, equality, empowerment, and growth. Staying true to this Bumble transformed the dating experience for women and men, and empowered females around the world by always putting the ball in their court.


View this insightful interview to understand why marketing with purpose and impact is key.


At Helium Marketing we draw inspiration from the achievements of Whitney Wolfe Herd and the team at Bumble. We base all our decisions on our values, which are simply: vision, care and passion; and for added value plus diversity we are 100% black female owned. We are committed to supporting your business in achieving its growth ambitions. We will always stay true to your vision and execute our work with care and passion.


Chat to us now about your business vision and let’s move forward together; email info@heliummarketing.co.za.

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